Sales & Business diary

As a growing company, it can be hard to know when to outsource your sales and grow your team. As you step into the role of the CEO that is working ON the business instead of IN it, you end up delegating tasks to your team. One of these teams will be your sales team.

Does the word “sales” make you cringe?Why is that?Is it because you’ve tuned in to this narrative that selling is dirty? Is it because you have a negative mindset that sales are manipulative? Do you feel dishonest about selling?

Running a business is not for the faint of heart.It takes commitment, drive, and a willingness to put yourself out there. Being a creative entrepreneur is full of challenges—it can be isolating, exhausting, and you may feel like you’re blindly navigating all the roles you play.

Finding clients can feel like a daunting task. If you’re constantly sending out emails, reaching out to prospects, and putting yourself out there, it can be discouraging when you’re not landing clients.

Just because you’re busy in your business doesn’t mean your business is thriving.This may be hard to hear: If you’re not making money, your business isn’t doing well.

Are you using cold call sales scripts when meeting with a potential client? Your sales script could be killing your business.

As a business owner, you know that sales are the backbone of your business. You need sales in order to make money, and you need money in order to be successful.